Cherokee to explore strategic alternatives

By Lisa Kerner

Charlotte, N.C., Dec. 18 - Cherokee, Inc. will explore strategic alternatives, including a possible sale of the company, with the assistance of financial adviser Goldman, Sachs & Co.

There can be no assurance if and when the strategic review process will result in any sale or other transaction, according to a statement released by the company on Tuesday.

Cherokee said it does not intend to provide updates or make any further comment until its board of directors has approved a definitive transaction, if such a transaction occurs.

Van Nuys, Calif.-based Cherokee is a marketer, licensor and manager of brands in a number of categories, including family apparel, fashion accessories, footwear and home furnishings.

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