S&P may boost Nielsen

Standard & Poor's said it placed a B corporate credit rating for the Nielsen Co. BV, along with all related ratings on the company's debt, on CreditWatch with positive implications. The company is rated on a consolidated basis with operating subsidiary, Nielsen Finance LLC.

The positive watch is based on Nielsen's intention to launch an initial public offering of $1.75 billion and use some of the proceeds to pay down debt, S&P said.

Nielsen has reduced leverage primarily through EBITDA growth, the agency said.

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