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Published on 9/2/2011 in the Prospect News Bank Loan Daily, Prospect News Distressed Debt Daily and Prospect News High Yield Daily.

S&P lowers DirectBuy

Standard & Poor's said it lowered its corporate credit rating on DirectBuy Holdings Inc. to CCC from B.

The outlook is negative.

At the same time, the agency said it lowered the issue-level rating on the company's $335 million of senior secured notes to CCC- and revised the recovery rating to 5 from 3.

"The rating actions follow the persistent decline in the DirectBuy's membership base, and its expectation that this trend will continue because of the continued weak U.S. economy and the company's legal issues over its sales practices," explained S&P credit analyst Andy Sookram.

As a result, the agency said it sees its operating performance and financial flexibility weakening from current levels.


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