Moody's: Central European Media view to negative

Moody's Investors Service said it changed the outlook on Central European Media Enterprises Ltd.'s ratings to negative from stable.

The outlook change reflects continuing pressure in the TV advertising market in the first half of 2010 and delayed recovery prospects with the likely negative impact on the company's profitability and cash flow generation, Moody's said.

The company's B2 corporate family rating is underpinned by expectations that it will retain its solid market positions and its strong cash balance despite expectations of ongoing negative free cash flow generation, the agency said.

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