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Published on 7/15/2011 in the Prospect News Convertibles Daily.

New Issue: Electronic Arts $550 million five-year convertibles yield 0.75%, up 35%

By Kenneth Lim

Boston, July 15 - Electronic Arts Inc. priced $550 million of five-year convertible senior notes on Thursday at the rich end of price talk at par to yield 0.75% with an initial conversion premium of 35%, according to a market source.

The notes were sold at par and were talked at a coupon of 0.75% and an initial conversion premium of 32.5% to 35%.

There is an over-allotment option for an additional $82.5 million.

J.P. Morgan Securities LLC and Morgan Stanley & Co. Inc. were the bookrunners of the Rule 144A offering.

The notes are non-callable and may not be put.

The securities have standard dividend and takeover protection.

Proceeds will be used to pay part of the company's $1.3 billion cash-and-stock bid for PopCap Games, Inc. and to fund convertible note hedge transactions. If the PopCap deal is not completed, the proceeds will be used for general corporate purposes.

Electronic Arts is a Redwood City, Calif.-based video game maker.

Issuer:Electronics Arts Inc.
Issue:Convertible senior notes
Bookrunners:J.P. Morgan Securities LLC, Morgan Stanley & Co. Inc.
Amount:$550 million
Greenshoe:$82.5 million
Maturity:July 15, 2016
Coupon:0.75%
Price:Par
Yield:0.75%
Conversion premium:35%
Conversion price:$31.74
Conversion ratio:31.5075
Contingent conversion:130%
Dividend protection:Yes
Takeover protection:Yes
Call protection:Non-callable
Puts:None
Price talk:0.75%, up 32.5%-35%
Pricing date:July 14 after the close
Settlement date:July 20
Distribution:Rule 144A

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